Lately we have been working on an animated lyric video for the new single of Portuguese/Swedish musician Johan Rodrigues. The song, already released on 5th November, is called Sail Away and will be part of his next EP still in production. You can find the completed animation in here.
The concept for the video was totally inspired by the song. It transported us back to our sunny summer days in Spain. Maybe because of that nostalgia we started to visualize the song as a nice illustrated tale book. The kind of book you take out from the shelves once in a while just because it reminds you of a different time in your life.
We wanted to give the animation a hand-drawn feel so we drew the illustrations on paper and then painted them with watercolours. What a nice day we had! Everything was animated digitally, though we made the illustrations in the book move kind of jumpy to resemble stop-motion animation.
To make the lyrics a bit more personal we decided to design our own typeface. Also we tried to escape as much as possible from the usual paragraph structure seen in books and organized the text using more visually interesting layouts.
Our collaboration with Johan has been a really good experience. He trusted in our ideas from the beginning giving us lots of creative freedom over the video look. Also his creative input during the process was very important. He came up with really good ideas to improve the final video.
Go and have a listen to the music of this talented artist. Sure you will like it! http://johanrodrigues.com